The usage of a social media network to create a "community of practice"

The present work consists in demonstrating the usage of a social media network as a digital solution for the development of a community of practice. Bases on this idea it is important to understand the concepts of “social media network” and “community of practice” and how can these two be merged into a result. This community of practice was based in a set of activities that were under a European Project called “TV “T21 Community”# e-Skills, social inclusion and employability (intercultural dialogue in tourism)”. This project aims at providing e-skills for European young citizens with down syndrome in order to promote cultural and touristic activities. The social media network in use was Reddit since we believe it was the best online digital solution to use in order to create, operate and establish a community of practice for a broad target audience. Thus, we will show, through an analytic description, the different elements that composed this community of practice and in what way this digital context addressed the key potentialities of both the project and the community. Finally, in this paper it will be also possible to understand how technology and digital medias can be, in general, a positive methodology to generate knowledge, disseminate results and involve both academia, business and public sectors into a “community of practice”